This is coming from a devoted and loyal user of yours that happens to be yours truly. A music lover, fascinated by a beautiful lush melody from a Manic Street Preachers tune and saddened by listening to the blue beauty of Anthony & the Johnsons. And thanks to the beautiful gift of the streaming service you have provided for us my music life has not been the same. I have had the pleasure of listening to almost everything my momentary thoughts demand effortlessly, legally and by paying a very low price. So my sincerity towards your contribution to my music world is simply insatiable.
Having followed music in forms of CDs, tapes, MP3s and occasionally LPs and EPs for years, I have grown this inevitable sense of discipline in the way I organize and listen to my music. And your program has a high emphasize on that. Everything is well-labeled. It’s a joy listening to Spotify at any time for any occasion. I appreciate pop music as much as everyone else. But I also appreciate what is not pop. And how comprehensively good you are at that side of the story, too.
I have begun a new phase in life in which I wouldn’t like to scrutinize things and go deep into original intentions of doing things. So I normally take things as they appear to be. It’s much more convenient this way. But somehow I’d rather not start this routine when it comes to music. I know you value music more than anything else. And I know there are now thousands of people out there who reach for your service at every second. I don’t want you to change that. But as a small part of your strong community, I would like to share my slight disappointment with a button you have emphasized on in your new mobile interface. That being said, your new desktop interface is sexy, elegant and very modern. I have Spotify on my PC, iMac and iPhone.
So this is what happened: With my last update of my iPhone app, there has appeared an annoying presence of a giant green button called “Shuffle Play” on each and every page containing songs I would like to play. And I cannot stand its presence. Yes I do like to shuffle my playlists sometimes. And I’m sure there was a firm reason deducted by you to put this button up there. But this emphasize to me is very degrading to music in the form of albums. There are more people out there like me who spend hours curating playlists and then putting them into the right order. Many people like me would like to listen to albums “as they are”, that is, as the original artist intended. If Arcade Fire wanted us to shuffle their albums, they would not number their songs on their Funeral album. And in the shuffle vs. not shuffle argument, I have always opted for the latter. And I assure you I’m not alone in this. Shuffling is a part of the work. So let’s just put it there as a mere option just like repeat, etc.
Spotify is supposed to be a music player for everyone! It’s for that girl in Philippines who would like to listen to K-Pop while dry-cleaning and it is also for me who passes by your office in Birger Jarlsgatan in Stockholm thinking how cool would it be to visit the office. I clarify this a bit further with an example:
Last week, my boss asked a colleague of mine “So what kind of artists do you listen to?”. And the reply was more than disappointing: “My favorite artists are usually the ones on Spotify top list!” That for me equals “I don’t even like music”. Music for her is a filler. And to me, music is not a filler. Music completely stands out for itself. But my message here is that both of us should get what they want from you. And we do! It’s just that, I have a feeling you are valuing her approach to listening to music more than I do. And that shuffle button strengthens this idea that mainstream pop, chart toppers and everything that is being played from a small pub in Dublin to a luxurious disco in Berlin is more important for you and so are these kinds of listeners. But that is contradictory to what you really are. That is contradictory to the fact that people find a rarity album from a forgotten garage rock band that they had never heard of and discover their music through you. So what does this big shuffle button imply? Shuffle everything? Forget about the tracklisting and the artist and shuffle it all regardless.
Can someone please set me free from this disturbing thoughts in my head and clarify the existence of such button? I take you with me everywhere I go. I encourage everyone to be active and share their favorite music. And then I get this feeling that I’m not a favorite user of yours, that you’d rather go with the girl who chooses the top list over discovering good music and literally puts zero effect into her music streaming experience.
I want you to acknowledge the presence of people like me in your community. I’m not expecting much of you. But I am worth your attention. I have tried almost every other streaming service out there and you outrun them with by a great distance. So I’d rather stick with you and drag all my music friends with me. Thank you!